To launch Spectrum One, Charter Communications' new promotional bundle offering Spectrum Internet, Advanced WiFi, and one line of Unlimited Spectrum Mobile at a discounted price, we developed a bold out-of-home campaign. The campaign featured eye-catching billboards on highways and building sides throughout the Northeast, a digital billboard on the front of Madison Square Garden, and subway station placements. Interior cards throughout NYC’s subway cars ensured the message reached commuters on the go, making Spectrum One impossible to miss.