For 2019, Toyota added an all-new crossover to their lineup, the Corolla Cross. For a vehicle that caters to independent young adults at the beginning of their careers and empty nesters rediscovering their identity, we developed a two-touch email that showcases how this vehicle gives their drivers room for more. Through engaging visuals and personalized messaging, we highlighted the Corolla Cross's versatility and modern features, making it the perfect fit for those seeking both adventure and practicality in their daily lives.
Corolla Cross Launch
| Client: Toyota
| Role: Art Director, Designer
| Year: 2019
With a journal-inspired approach, the emails used doodle illustrations and hand-written notes to point out all the things a driver can do in their Corolla Cross.