Joe is a creative director and designer based in New York City. He loves bringing ideas to life through thoughtful, impactful design.
Joe’s experience spans agency work, in-house teams, and freelance projects, giving him a versatile approach to branding, digital marketing, content creation, and print design. His approach starts with genuinely understanding each client’s goals and creating visuals that feel authentic and engaging. He has a keen eye for typography, layout, and building effective design systems, comfortably handling multiple projects at once without sacrificing quality.
Throughout his career, Joe has partnered with leading brands such as Toyota, Charter Communications, Nissan, and GoodRx. Outside of his day-to-day work, he enjoys helping small businesses grow their presence through custom designs—such as branding, pitch decks, editorial layouts, and marketing materials.
Friendly, reliable, and focused, Joe brings clarity and creativity to every project he takes on.
Art Director @ R/GA
2020–2024
New York
• Led a team of designers, providing strategic creative direction to enhance brand consistency, improve engagement metrics, and drive conversion rates.
• Fostered a collaborative environment that encouraged professional growth and cross-functional teamwork.
• Partnered with executive leadership, copywriters, and strategists to develop data-driven, high-impact design solutions, ensuring brand alignment with business objectives, KPIs, and revenue growth strategies.
• Managed end-to-end creative execution of multi-channel marketing campaigns for Charter Communications/Spectrum, optimizing CTR, open rates, and audience engagement across digital, social, and print platforms.
• Presented and pitched design concepts to clients, effectively articulating design rationale, user engagement strategies, and ROI impact, resulting in successful stakeholder buy-in and approval.
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Art Director @ RAPP
2017–2020
Los Angeles
• Designed and implemented strategic brand communications for Toyota and Wells Fargo, ensuring alignment with marketing goals.
• Provided art direction for integrated advertising campaigns across email, display ads, and social media, driving engagement and performance.
• Collaborated with developers to create a custom CMS, streamlining email deployment at scale for Toyota and enhancing operational efficiency.
• Supervised and mentored junior and senior designers, overseeing creative output and team development.
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Senior Designer @ Hearst Publishing
2013–2017
New York
• Designed high-impact email marketing campaigns and digital sweepstakes forms for renowned publications including Car and Driver, Harper’s Bazaar, Esquire, Cosmopolitan, Popular Mechanics, and Elle.
• Delivered dynamic print and digital marketing materials to support multi-platform promotional initiatives.
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Lead Designer/Project Manager @ The Mechanism
2010–2013
New York
• Executed innovative digital and print designs, elevating the company’s creative output and brand presence.
• Managed website content updates and blog development to maintain a fresh and engaging digital presence.
• Delegated tasks to production teams, overseeing project timelines and deliverables to ensure quality and efficiency.
• Defined project scopes, created detailed plans, and mitigated risks to deliver on schedule and budget.
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Junior Designer @ Vida Brands International
2006–2010
New York
• Developed visually compelling mood boards for top footwear brands including Run Athletics, Pastry, BCBG Girls, Kenneth Cole, and Stride Rite.
• Delivered high-quality pre-media artwork files, ensuring accuracy and consistency across brand campaigns.
• Collaborated with senior designers to create engaging marketing designs for various campaigns.
• Designed polished slide templates and organized client pitch decks to support business development efforts.