For GoodRx, we designed a 10-panel iron cross self-mailer with inserts to effectively communicate key information. The challenge was balancing the client’s need to include a wealth of details with the necessity of organizing that information in a way that was clear, digestible, and easy to navigate. By carefully structuring the layout and selecting a cost-effective format, we ensured that the mailer was both informative and visually engaging, helping GoodRx connect with its audience without overwhelming them.